Tag Archives: 2020

Holiday Wishes to All Our Loved Ones, Clients and Friends!

The Bensley Clan – 2020 was a Scary and Productive year!

Restating something that’s been said about a zillion times, this has been a crazy year! Beginning in February, I had two pregnant daughter-in-laws, two sons expecting their second babies. Then the pandemic hit, turning our world upside down. How would this all play out? What would happen in the hospital, giving birth with so much sickness? How can we keep these extremely fragile newborns safe? Unanswered questions, with constantly evolving answers.

The first baby was due in April, the second in November. In her last trimester, in late January, my daughter-in-law was hospitalized. Seems a medical complication could touch off a need for immediate delivery. Devastated by the news, she was admitted at 30 weeks. We visited her in the hospital as much as we could.At about the same time, we got the news about the second baby.

For a worrier like me, I had about as much as I could take! Covid-19, the constant wildfires, and two expectant mothers (one in the hospital) made me dizzy with the possibilities! In northern California, where I live, the months of May, June, July, August, and September brought constant wildfires. We had a go-bag sitting by the front door for those many months. Two times we had to evacuate, without a place to go because of the lock down. On one of the trips out of town, we drove on I-80 with 5 foot flames on each side of the freeway. I had never been through an experience like that and I was terrified. We did by safely and headed up to Truckee, where one of our kids and family was kind enough to take us in, in spite of the lock-down.

Then came the first baby! At 32 weeks, she was born, at 4 pounds 13 ounces. She was immediately taken to the UCSF NICU (newborn intensive care unit), where we visited her and the rest of the family for a first look. She was so tiny, like a little bird, and she was hooked up to all kinds of life-saving machines that we were thankful for, and yet very scary to behold! Her nickname immediately formed, Renny, because she looked like a little bird and because her name is Maren. Another first for me and definitely something to worry about! Two months later she was home, a healthy, chubby, beautiful little girl with a warrior spirit!

The second new grandbaby was due in November. In early October, we got the call that he was arriving in this world three weeks early, emergency delivery. The hospital didn’t have a NICU, a department of which I am all too familiar with now! Luckily, he had very few complications and was ready to go home after a several days. I am happy to report that he is terrific and a big healthy boy today!

One last thing, my husband has cancer. The not-too-bad kind, the kind where you die of something else. At this time, he was undergoing weekly treatments at UCSF. Because of Covid-19, I couldn’t accompany him in the hospital, so I had to drop him off and walk around Mission Bay for several hours. I tried not to worry; ha-ha!

My saving grace during these travails was work. Some very smart clients understood that a lock-down is the perfect time to plan for the future! So I was working on several big projects, and gratefully allowed to stay at my desk, no air travel involved. My ability to focus and persevere allowed me to do good work while all about me was falling apart.

Another saving grace, writing songs and playing the guitar. I have written seven songs during Covid, many about my grandkids, and many about the lock-down and what we are all experiencing. I’m no Jason Isbell, but it helps keep me somewhat sane.

This whole story is a preamble to wishing you all Happy Holidays! We’ve almost made it through 2020. We survived. Personally, I have two new grand kids, bringing the total to 4. I think my kids are done, but who knows what the future will bring, for anything?

Let us know about your adventures this year. We love to hear your stories!

Nimble, Responsive, Proactive, Creative, Woke!

I am not in any way discounting the dangerous and dire straights we are in these days with the global pandemic and how it is affecting our health and economy.  But it occurred to me when I was not doing anything this weekend (which happens a lot these days) that we are a nation of innovators, and that most of the tech innovations and discovers came from the U. S.  If ever there was a time to “think outside the box” (why do we use that expression?  Why don’t we think outside the parallelogram or the rhombus?) it is now.

Businesses are closing down by the hundreds.  How to fix this?  What can we do?  And just as I was musing/obsessing about this, we drove by a billboard on the 101 in San Francisco for Salesforces’ new product “Work.com”.  Full disclosure, my son works for Salesforce, so I am not completely objective, but my thought was “that’s brilliant”  Work.com, is described as “providing all the latest thinking, models, advice and all new work.com solutions.” Some of the things you can do with the new system are quoted as follows:

  • Get products to support your return to the workplace
  • Find thought leadership content from renowned experts
  • Access all the latest COVID-19 data
  • Learn through inspiring stories
  • Extend with guidance from our ecosystem

Brilliant!  A solution, instead of a worry or obsession.  I began to look for other exciting new solutions to our current state and I found another.  The whole movie industry has been turned on its head, with the closure of cinemas.  New releases and summer blockbusters, so important to viewership at theaters, are being scheduled for first run on television private services.  One proactive solution, the reemergence of drive-in theaters!  Anyone over 30 remembers going to the drive in first with your parents when you were a kid, and then with your friends as you got older and were able to drive.  I remember getting in the trunk at the drive-in gate, with some of my friends, so we didn’t have to pay as much.  Morning Consult provides an amazing array of data on topics important to all of us.  Their entertainment sector report this morning presented data from another completely nimble solution, the return of the drive-in movie theater.

This gorgeous picture is an aerial drone view of a temporary drive-in movie theater at the Rose Bowl stadium, known for its spectacular Fourth of July fireworks which were canceled this year to reduce large public gatherings due to COVID-19 concerns. The latest polling of 2000 adults over 18 in the United States shows the following fascinating results:

Results indicate that the majority of Americans (55%) are interested in returning to the theater in a safe fashion.  The bravest is Gen Z, (aged 10 to 25 years of age) including 66 percent of Gen Z adults. Adding to the potential draw of the drive-in is that audiences are 12 percentage points more likely to be comfortable with watching a film outdoors than inside, according to separate Morning Consult polling.

Drive-in or picnic style movies are simple to set-up and earn revenue on food and beverage.  Some drive-ins have even tried offering upscale sandwiches, picnic baskets, small-batch microbrewery beers, and designer wine brands curated by a sommelier.

For commercial real estate owners, business is not good right now.  But what if we thought new:  Let’s host art shows, turn our parking lots into drive-ins (Walmart is doing this!), offer our locations for COVID testing!  Let’s have a “can do” attitude and turn around our dire situation right now! Maybe we can even give our clients and customers something to smile about!

Let me know what you’re doing creatively in your spare time.  We always love to hear from you and right now, nothing is more important than sharing ideas and innovations!