Tag Archives: new normal

Are We Ready to be Happy Again?!

Yesterday, I woke up happy.  It was raining and my husband was at work, so I was alone in the morning, as usual.  My room looked the same – pretty gray walls, pictures of family all around, and my beautiful nude painting on the east wall. 

I didn’t notice I was happy right away, and I don’t think anything monumental happened.  I just woke up with a sense of optimism.  I gotta say, it’s been a while since the sun has shone on our world.  And yet in the past few weeks, my world has peeked over the horizon to show a glimmer of normalcy. I think that may have happened with many of you, if I’m reading our situation correctly.

“It’s gonna be OK”, that’s what we’re feeling.  We missed so many things in the past 18 months.  What have we missed the most?  Probably contact and just simple in-person visiting with friends and family.  I’m guessing this is a bit like what solitary confinement feels like, where you get accustomed to a lower level of stimulation, of human interaction.  We are an amazing species.  We are meant to survive, under any and all circumstances.  We are a hopeful breed. We keep on keeping on, today and tomorrow.

Simple pleasures.  Feeling free.  Not caring if a passerby brushes against you.  Leaving the house with no fear.  Smiling at a stranger on the street.  Shopping!!!  Dinner with friends.  Lunch at Neiman Marcus (well, maybe that one’s not so simple!).  And taking Ricky to help out with children and other people who need a lift. 

Ricky at Horse Rescue at the Grove

The holidays are upon us.  The stores are already dressed up for Christmas, all gold and red and green.  They are sparkling and shining and welcoming!  This year, we will have 8 weeks of Christmas, and it couldn’t come at a better time.  The sun is rising over the horizon and the year of the winter solstice may be over. The economy is improving; the jobs report was good this month; Americans are ready to share their generosity at the holidays and the Pandemic seems to be a bit better.  We’re getting back to (the new) normal!

Let us know how you are doing. We always love hearing from you!

 

When Will We Be Back?

When will the economy open up?  When will we get out of our homes?  When can we go back to work?  When can we visit my kids?  When will we be normal again?

These are the questions that are on all of our minds as we continue to go crazy and try to adapt to these new circumstances.  As a research analyst trying to predict consumer trends, lately I just throw up my hands and say, “What the &$!#%?  I have no idea!”

What to do?  We ask the audience, our big database online.  Morning Consult does a great job of surveying a panel of consumers and gets the data out fast, almost in real time.  This week, they’ve updated the consumer sentiment panel regarding when certain groups will be comfortable going to several types of facilities and events.  The latest surveys show big differences between political leanings.  I don’t know about you, but that makes no sense to me.  Facts are facts, right?

Share of U.S. adults by political party  who said they’d feel comfortable doing the following activities right now. Activities are ordered by the share of all adults who said they’d feel comfortable doing them in the initial poll.

In the latest update to tracking data on consumers’ comfort levels returning to certain activities during the pandemic, the gap in comfort between Millennials and Baby Boomers has begun to reopen for some activities, including going to gyms, amusement parks and concerts.

Still, less than a quarter of adults will be comfortable doing many leisure activities.  This will gradually improve as time passes and a new vaccine is available.

When will you feel comfortable going out to eat? Or to a movie?  Or shopping?  Let us know.  We always like your input!