The Pandemic began in March 2020, just two weeks after my fourth grandchild was born. I had just returned from New York for Fashion Week, a watershed moment in my life, something I’ve always wanted to do! That’s how I remember it. And now, almost 40 months later, how has our business changed? Is there anything normal about our entertainment and retail worlds?
Let’s talk about the movies, the one thing everyone has in common in terms of entertainment. Theater grosses are down 40% from 2019, as are ticket prices, adjusted for inflation. Our movie product is uninspired, with just a few extraordinary stories, and they all won Academy Awards. As a matter of fact, I got the closest I ever will to the Academy Awards this year, by attending a very glittery and glamorous party at the Academy Museum of Motion Pictures:

In the latest Morning Consult report on what we feel comfortable doing, 77% of adults said they were OK now to go to the cinema. But the latest Fox News Poll said that 60% of U.S. adults felt that Covid had changed their lives forever. Wisdom says, “only time will tell”.
Have all retail sales converted to digital? Are shopping centers dead? In fact, the percent of retail done online increased from 10% to 15% during the pandemic and have normalized now at just below 15%.

So what about total retail sales? Well, in fact, these have also grown (net of car sale and gasoline sales)?

As you can see, retail sales in real dollars, not adjusted for inflation, grew 8.7% annually between 2019 and projected 2023, even during the pandemic years. But adjusted for inflation, real growth has been 4.1%, still somewhat remarkable given what we’ve been through. Of course, government subsidies help out quite a bit.
I am a data nerd. I get all warm and excited when the census is released every 10 years. I looked at retail sales for the past four years and some fascinating things jumped out. GAFO sales, which includes most things sold in shopping centers, declined by 3%, which is not adjusted for inflation. Furniture, fixtures and equipment went up for three years, then decline significantly, probably due to the fact that people were out again. Food and Beverage stores, which include alcohol, grew by 17%, even after people could get out in 2020. Clothing declined significantly, down by 30%. Did people start buying more alcohol instead of business clothes, or any clothes for that matter? Did we give more attention to making our homes our staycataion palaces?

It is a very interesting phenomenon that when we have an “Act of God” experience that depresses our economy, it normally takes at least 5 years to get back to zero. In the case of Covid, its anyone’s guess.
In summary, the news is mixed, some disappointing, some hopeful. I am an optimist. I think we’ll be back to where we started by 2025.
What’s your experience been? How’s your business faring? Write us and let us know how you have experienced the pandemic and what you see for the future.











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